Project Description

4 MILLION VIEWS

Harvard Innovation Labs and Harvard Business School partnered with known influencer, Josh Drean, on a campaign to attract entrepreneurial students to participate in their incubation program. Together, they produced the video “A Day in the Life of a Harvard Student” to unleash the innovative powers of individuals and engage the Harvard community.

PROJECT

CHALLENGES

  • Engaging the Harvard community to participate in solving problems to make life better for future generations

  • Unlocking the entrepreneurial spirit in students to make a deep impact on markets

  • Facilitate meaningful conversations that drive innovation and creativity

Tips

“The video has performed phenomenally across all channels to drive meaningful conversations with future students.”

PROJECT

RESULTS

  • 3.5 million views which has amplified Harvard Innovation Lab’s reach significantly

  • Largest cohort in the history of the iLab: 370 startups

  • 5,300+ comments which sparked meaningful conversations with students

Tips

“This campaign has led to an increased awareness of the I-lab, an excitement for incoming students, and a strengthening of the Harvard brand.”