Project Description

Video Storytelling in the NOW of Work

Leapgen is an HR consulting agency focused on experience design and digital transformation. Part of their consulting model is designing employee journeys that improve their experience. Bringing their Fuel campaign to life was digital proof that making work more human drives better EX Design.

PROJECT

CHALLENGES

  • Develop an immersive digital experience that provides more value than a live conference

  • Facilitate meaningful conversations that drive HR transformation

  • Produce intentional, thoughtful, and empathetic media resources

Tips

“We want CHROs to have an immersive experience from the comfort of their own homes”

PROJECT

RESULTS

  • Highest attended conference: 970 participants

  • Generated new business: 3 enterprise companies contracted with Leapgen thanks to the event.

  • Captured deep, human-centered insights

Tips

“We’ve doubled our reach and engagement by incorporating videos like these”